Why is Fair & Sustainable Fashion necessary?

Fair and sustainable clothing is really necessary because the fashion industry is one of the worst and most polluting industries there is due to fast fashion. Here are five of the most important reasons for choosing fair and sustainable fashion over fast fashion:

Sustainable fashion creates less waste

Globally there’s one garbage truck of textile waste dumped at a landfill or burnt every second. This huge amount of waste is created by fast fashion companies that launch weekly fashion trends and fulfil them with poor quality cheap products. In comparison, sustainable brands focus on clothing quality products from long-lasting materials.

Fair Fashion ensures living wages and proper working conditions

Cheap fast fashion garments are made possible by bad working conditions for garment workers. Also, most fast fashion brands produce clothing in countries where workers are paid under the living wage. Moreover, poor safety and health conditions, long working hours, and the constant pressure to produce all create an environment of worker exploitation. Frequent child labour accusations have been brought against fast fashion brands. In comparison, fair clothing brands priorities fair wages and safe working conditions for all employees.

Sustainable fashion reduces CO2 & other greenhouse gases

Fast fashion has a huge carbon footprint resulting from material creation, manufacturing, transportation. And even textile waste decomposing in landfills. For example, most fast fashion clothes are made from petroleum-based materials such as acrylic, nylon and polyester. These materials require a high amount of energy. In comparison, sustainable fashion uses organic or recycled materials. These materials require little to no chemical treatment, less energy, less water and no pesticides or fertilizers to grow.

Sustainable fashion saves water

The fashion industry is one of the largest water consumers in the world. The water is consumed for washing clothing pieces and during manufacturing, in dyeing and finishing processes. For example: it takes approximately 2720 liters of water to make one cotton shirt and 7000 litres to produce a jeans. Besides that, clothing production impacts the environment by polluting freshwater with toxic chemicals that end up in waterways. On the other hand, most sustainable fashion brands have ‘water on budget policies’ that limit water usage during the production of clothing. Besides that, sustainable fashion prioritizes organic textiles made from linen, hemp and organic cotton, that need little to no water during production.

Sustainable fashion saves animal lives

Animals are a vital part of our ecosystem, each playing a key role in ensuring that earth is habitable. As such, any threat to wildlife and other animals’ safety should be a concern to all of us. Leather bags, shoes, fur coats, and other goods made from animal leather, feathers, and wool, affect animal populations and, thus, the survival of humanity on this planet. In comparison, sustainable clothing brands (cruelty free and vegan) protect animals by using leather and fur alternatives in their products, saving animals from exploitation and death while preserving the ecosystem’s balance.

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